Author : Various
Photographers: Martin Coulais, Jean Pierre Grandet, Arthur Grandet
Pages: 400
Size: 26 x 34 cm
Conception graphique : NOIR
Publisher: NOIR
This exceptional volume retraces the genesis of the legendary film L’Odyssée de Cartier, the Maison’s first brand film, conceived as a true cinematic work of art. Celebrating 165 years of history and creative audacity, the film takes the viewer on a dreamlike and spectacular journey alongside Cartier’s emblematic animal: the panther.
Directed by Bruno Aveillan and conceived by Publicis 133, L’Odyssée de Cartier marked a decisive turning point in the history of luxury and visual communication. Awarded more than fifty international distinctions and viewed by over 160 million people worldwide, it remains an enduring reference — a moment where advertising transcended its boundaries to become both art and allegory.
Created by NOIR, this book pays tribute to that extraordinary adventure, exploring its inspirations, its creation, and its legacy. For the first time, a brand film is celebrated through a dedicated art volume, revealing the aesthetic and symbolic power of this modern odyssey.
The odyssey of a legend
The making
of a masterpiece
