Photographer: Bruno Aveillan
Pages: 7 booklets, 58 pages each
Size: 21 x 27,4 cm
Publisher: NOIR
This editorial project showcases the exceptional craftsmanship of the prestigious Maison Louis Vuitton through a collector’s set of seven art books, each devoted to one of the brand’s emblematic métiers.
Far from a didactic “catalogue” approach, the project embraces an impressionistic and artistic visual language. It invites the viewer to enter the world of the Maison not through explanation, but through emotion and suggestion, nourishing the imagination while preserving the aura of mystery that defines its spirit.
This seminal project also gave birth to NOIR, founded just a few weeks later from the creative encounter between photographer Bruno Aveillan and art director Anthony Yohan, the project’s original visionaries.
The making
of excellence
Artisans of eternity
Where hands dream
