Elevate Barcelona

Photographer: Bruno Aveillan
Pages: 330
Size: 25 x 32 cm
Conception graphique : NOIR
Publisher: NOIR

NOIR was commissioned to shape the communication of Antares Tower, an audacious architectural landmark redefining Barcelona’s skyline.
Blending prestige and holistic living, this visionary creation introduces a new way of inhabiting the world, a refined dialogue between architecture, light, and well-being.

Conceived by Odile Decq as a manifesto of contemporary luxury, Antares offers a sensorial and emotional experience of space, a living architecture open to both the sea and the city, where every line seems to breathe. From yoga studios to spa and hammam, fitness center, paddle court, two swimming pools, a Michelin-starred restaurant and a private cinema, each element is seamlessly integrated into a holistic vision of modern living.

For this project, NOIR produced an international campaign — print (photography by Bruno Aveillan) and short films (directed by Mathieu Spadaro) — alongside a collector’s art book that transcends the conventional catalogue format.
The publication celebrates not only the poetics of the place but also the lifestyle it embodies — a Mediterranean art of living that is cosmopolitan, radiant, and deeply intertwined with the soul of Barcelona.
At the crossroads of fine-art photography and architectural reflection, the book stands as a work of art in itself, a luminous interpretation of a dream made real.